Sugar Smart is a nationwide campaign led by Jamie Oliver and the charity group Sustain. Bexley joined and launched its campaign in January 2017. The aims of the campaign are:

  • to educate and raise awareness in Bexley about the harmful effects of excess sugar consumption
  • to reduce sugar intake across the Bexley Borough

We are encouraging organisations and businesses to become part of the campaign and support Bexley to achieve its aims by making a sugar smart pledge.

In Bexley one in four children in Reception is overweight or obese (26.5%) and almost 7 out of 10 adults are overweight (67%).

In order to tackle the rising rates of obesity, we need to come together as a community, get more schools and organisations involved and together proactively promote the Sugar Smart message.

If you would like to discuss the campaign expectations before you make a pledge please email

To make a pledge, please complete the online pledge form.

For more information about the Sugar Smart campaign please go to