This communication needs to be done using a variety of different media appropriate to the targeted audience. This could include, but not be restricted to:

• social media (Facebook, Twitter, Instagram, Linked-in)
• press releases
• newsletters (print and digital)
• external webpages and intranets
• ward panels and community meetings
• community engagement events
• assertive outreach
• leaflet drops
• customer access points (call centres, one stop shops, drop-ins)
• training and awareness sessions

Key communicators should play an equitable role in the delivery against the Communication Plan, utilising all available forms of communication within their individual service to promote key messages and campaigns both internally and externally.

All BCSP partners should share initiatives, emerging themes and risks, and good news stories for promotion on the BCSP social media accounts and newsletters. These will act as the central point for the coordination of partners’ messaging. The BCSP accounts should promote and share key communicators messages distributed on their individual accounts.

Key communicators with promote not only BCSP key messages, but also other key partners’ messaging on their individual accounts. Consistency is key in ensuring the message reaches the intended audience, and in demonstrating a single, strong message.